Anas and strategists agree that there's value in the chief entertainment officer role if done right. While, at this stage it's a nice to have rather than a necessity, as brands lean further into surrounding cultural spheres, companies would be wise to appoint a specific individual to lead these initiatives. Some style staples are simply meant to be worn together like the classic white tee and...
This has been the case for an unlikely player, the fast casual chain that's been vocal about losing customers. The company has been working with fashion and beauty brands more and more to engage young customers, and according to Chris, it's been successful in building cultural moments, even if it doesn't convert to sales at this point. It dropped a lip stain with, for example, in response to a...
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